New Products

Hasselblad Introduces X1 DII 50C, XCD 35-75mm Zoom, Phocus Mobile 2

The company has also announced the modernized CFV II 50C digital back and the new 907X camera body. 

ASC Staff

The company has also announced the modernized CFV II 50C digital back and the new 907X camera body.

Hasselblad has added to its medium-format-photography product portfolio, introducing the X1D II 50C Mirrorless Medium-Format Digital Camera, the XCD 35-75mm zoom lens and the Phocus Mobile 2 editing platform.

The X1 DII 50C features a 50-megapixel CMOS sensor (43.8x32.9mm) that is 1.7x larger than 35mm full-format sensors, offering outstanding color depth and a dynamic range of 14 stops. The camera’s upgrades include a higher-resolution 3.6" 2.36-million-dot touch display and a higher-resolution enhanced OLED electronic viewfinder with 3.69-million dots and a high magnification of 0.87x. The much higher resolution of the rear display screen (1024x768) provides a more vivid viewing experience. 

The camera’s live view features a faster refresh rate, reduced shutter lag and blackout time between frames, an improved continuous capture rate and a much shorter startup time. Further refinements have improved the user’s handling experience, including the ability to access the menu system when looking in the EVF.

The X1 DII 50C will begin shipping next month. List price is $5,750.

The XCD 35-75mm zoom lens is the ninth addition to the X System lens  range. Delivering superb image quality from edge to edge, this compact mid-range zoom covers moderate wide angle to short telephoto focal lengths. Its internal focusing keeps the lens’ dimensions constant, delivers quick auto focus and keeps the overall weight down.

“This really is the best lens Hasselblad has developed — its performance competes with that of our prime lenses,” says Per Nordlund, Hasselblad’s lead optical designer. 

Like the rest of the XCD lens range, the XCD 35-75mm features an integral central lens shutter, offering exposure times from 68 minutes to 1/2000s with full flash synchronization throughout.

The lens will list for $5,175 and will begin shipping in October. 

Expanding  the possibilities of the Hasselblad workflow, Phocus Mobile 2 takes image editing to a new, portable level. Compatible with the X1 DII 50C via either USB-C or Wi-Fi, the application is currently supported on 2019 iPad  Pro and iPad Air models. With Phocus Mobile 2, users can import, edit and rate raw images and import and rate full-quality JPEG images directly on their portable devices. In addition, Phocus Mobile 2 supports full-quality image export, tethered shooting and direct camera control.

Users can download Phocus Mobile 2 free of charge starting next month.

Hasselblad has also announced the modernized CFV II 50C digital back and the new 907X camera body. 

The CFV II 50C digital back, which will feature a medium-format 50-megapixel CMOS sensor (43.8x32.9mm), will enable use with most V System cameras made from 1957 onward addition to third-party technical or view cameras. The CFV II 50C will feature a brilliant tilt screen with full touch support and Hasselblad’s renowned user interface for settings,image review and menu navigation. Users of previous CFV digital backs will appreciate a new fully integrated battery, the same used on the X System, which will reduce overall size and offer the option to recharge in-camera via the USB-C port.

Coupling the CFV II 50C with Hasselblad’s smallest medium-format camera body, the 907X, creates a highly compact package. With the 907X,the photographer will gain access to all of the X System lenses in addition to a vast range of Hasselblad optics via adapters, including the H System, V System and X Pan Lenses. In addition, the 907X will enable compatibility with a wide range of third-party adapters and lenses. Planned accessories to complement the combination include the 907X Control Grip and 907X External Optical Viewfinder.

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