April 2025

Sony Announces FE 50-150mm F2 G Master

Sony Electronics, Inc., has introduced the FE 50-150mm F2 GM telephoto zoom lens. The latest addition to the G Master series, the lens integrates two AX (extreme aspherical) elements, two Super ED (extra-low dispersion) glass elements and three ED elements, enabling it to effectively suppress aberrations and ensure sharp, high-contrast imagery across the entire zoom range. Additionally, the floating focusing system enables a minimum focusing distance of 16" at the wide end and a maximum magnification of 0.20. The lens’ constant F2 aperture makes it an ideal choice for portrait, wedding and event photographers aiming to isolate subjects with a shallow depth of field. A newly developed 11-blade circular aperture further enhances the...more

NP Sony FE50 150mm

New Products


NP Viltrox 35mm
April 2025

Viltrox Unveils AF 35mm F1.2 Prime

The patented Quad HyperVCM autofocus system enables the lens to dynamically adjust lens groups to compensate for spherical aberration and field curvature....more

NP Arri Camera Companion App
April 2025

Arri Launches Camera Companion

App users can configure their own interface for remote control of one or multiple Alexa and Amira cameras using an iPhone, iPad or Mac with Apple Silicon....more


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