Other recipients of this global aid program include IMAGO, the CSC, Local 600 and the Japanese Society of Cinematographers.
In the effort to ease the strain of the current pandemic and help mitigate disruption of the creative community, Sony Corporation is generously making donations to leading organizations in the production industry, including the American Society of Cinematographers.
The Sony Global Relief Fund for COVID-19 is donating $100 million to support various Medical, Education and Creative Community organizations.
“In these challenging times, we are eternally grateful to healthcare workers, essential workers, and others on the frontline of combating this pandemic and supporting the essential needs of our society,” said Mike Fasulo, president and chief operating officer of Sony Electronics. “Content creators are the critical backbone of the entertainment ecosystem, and Sony’s business’ success is tied very closely to their well-being and success. We are gratified to lend Sony’s support to organizations enabling creators to continue their artistic expression, and we look forward to seeing the results of our shared collaboration.
“The ASC is immensely grateful for Sony’s donation, coming at a time when cinematographers and the entire film-making community are under such pressure from the pandemic,” said Terry McCarthy, CEO of the ASC. “The funds will help us to produce an online video series about cinematographic topics, provide employment to those directly involved, and help a broader audience learn about the principles of cinematography.”
In addition to the ASC, entities receiving this financial support in North America include:
• International Cinematographers Guild – IATSE Local 600 represents approximately 9,000 members who work in film, television and commercials as directors of photography, camera operators, digital imaging technicians, visual effects supervisors, still photographers, camera assistants, film loaders, all members of camera crews and publicists.
• International Cinematographers Guild – IATSE Local 667, Local 669 and Local 671 in Canada represent camera professionals and unit publicists who work in all phases of motion picture productions filmed or electronically recorded for theatrical feature films, films for television, television series, commercials, documentaries, Internet productions, and corporate video productions, as well as working at live events.
• The Canadian Society of Cinematographers, which was founded in 1957 to foster the art and craft of cinematography and imaging professionals at all levels. The Society is administered by volunteers and strives to reflect the diverse character of its membership. Its mandate supports a full agenda of training, education, mentorship, and the dissemination of the latest in technical and product information.
• The Sports Video Group, founded in 2006, is an international association for sports-television professionals with the mission to advance the creation, production, and distribution of sports content.
Sony will also offer financial assistance to IMAGO, the Japanese Society of Cinematographers (JSC) and Sports Video Group Europe.