Working with the American Society of Cinematographers and the staff of American Cinematographer, the popular Chinese filmmaking and entertainment website 107Cine.com has launched a Chinese-language digital edition of AC magazine, which will feature a selection of feature stories and other content from each issue of the U.S. publication. This effort began with the recent April edition.
“The Chinese edition of American Cinematographer is one of the ASC’s most important international initiatives,” says AC editor-in-chief and publisher Stephen Pizzello. “Our publication currently reaches readers in 138 countries through our print and digital editions, but China’s importance to the global film industry clearly merits specially curated content.
“Each month, the Chinese edition will offer a sampling of magazine content selected by our U.S.-based editors — a mix of the feature articles and departments that we feel will hold the most appeal for the region. And 107Cine.com has a substantial audience of industry professionals.”
The process of creating the Chinese edition of AC was overseen by Yang Shao, an ASC associate member and the CEO of the rental house Tilta, who, with ASC President Kees van Oostrum, was instrumental in helping to establish the ASC’s relationship with 107Cine.com, as well as facilitate the translation and production work.
The short promo below was created by 107Cine.com, touting not only this new partnership with the ASC and the opportunity for their visitors to “learn the the best,” but the additional functionality that their site offers:
The ASC’s goal in this effort is to reach out to Chinese-speaking filmmakers and expand upon the Society’s longstanding mission to share information, educate the next generation of filmmakers and inform the public of the key role that cinematographers play in the making of all motion pictures — the same key tenants that helped form the 98-year-old organization in 1919.
Notes Pizzello, “We’re confident that this form of international outreach will succeed and inspire further expansion into other global markets.”