Last year, Michael Goi, ASC, ISC held and impromptu discussion session.
News

Connect with the ASC at 2025 NAB Show

A large contingent of Society members will be attending, so drop by the ASC’s booth — N1272 — and check in for a series of discussions.

ASC Staff

Headed to Las Vegas for the Nab Show (April 5-9)?


The ASC’s booth in the North Hall — N1272 (located near Sony and Kino Flo) — will offer the opportunity to possibly connect with Society members attending the show to participate on panels, meet with manufacturers and, of course check out new tools and techniques to foster their creativity.


The group will include ASC President Shelly Johnson and members Oliver Bokelberg, Adam Bricker, Alice Brooks, Rodney Charters, Richard Crudo, Steven Fierberg, David Geddes, Shane Hurlbut, Craig Kief, Michael Goi, Guillermo Navarro, Jaron Presant, Roberto Schaefer, David Stump, Salvatore Totino, Roy H. Wagner and Mark Weingartner.


Last year at the ASC booth:


Dean Cundey, ASC spent time with attendees.

Members including ASC President Shelly Johnson autographed copies of the AC Manual.

Christopher Probst, ASC (left) and AC Technical editor and associate member Jay Holben (right) signed copies of their book The Cine Lens Manual and met with attendees.

The ASC Store will offer books and subscriptions, as well as a number of surprises, so don't miss this great opportunity.


Here is a schedule of this year’s NAB Show events featuring ASC members:


April 6, Sunday



11:30AM - Shane Hurlbut, ASC | Nanlux/Nanlite N2859


LED Powered Night Cinematography LAB - This hands-on session allows attendees to crew with Shane as he breaks down lighting setups and scenes in real-time, showcasing his Moonlight Theory using the latest Nanlux/Nanlite LED tech.


2:00 PM – Roberto Schaefer, ASC | W224-W225


Writing with Light: The Evolving Craft of Cinematography



4:00 PM – Guillermo Navarro, ASC | The Kino-Flo Booth (N1059)


Interview moderated by ASC President, Shelly Johnson, ASC



4:00 PM – Craig Kief, ASC | Vū Las Vegas - 901 Grier Drive Las Vegas, NV 89119


APEX 2025: The Aputure Experience You Still Need to Use Lights in a Volume!


(Interview co-moderated by Richard Crudo, ASC & Andrew Fish, American Cinematographer Managing Editor)


April 7, Monday



11:00 AM – Craig Kief, ASC | N1449 CineCentral Lab 1


CineCentral Craft Clinic - RIEDEL Presents: Using Advanced Intercom Systems On Set to Boost Efficiency and Collaboration



11:30 AM – Adam Bricker, ASC | ASC/AC Booth (N1272)


Interview moderated by Richard Crudo, ASC & Shelly Johnson, ASC


11:30 AM Shane Hurlbut, ASC | Nanlux/Nanlite N2859


LED Powered Night Cinematography LAB - This hands-on session allows attendees to crew with Shane as he breaks down lighting setups and scenes in real-time, showcasing his Moonlight Theory using the latest Nanlux/Nanlite LED tech.



1:00 PM – Shelly Johnson, ASC | SONY Booth (N260MLR)



1:30 PM – Craig Kief, ASC | Studio-B&H Booth (N2427)


Cinematic Immersive Car Process Workflow - Creating Photorealistic Car Process Shots with LED Volume & Image-Based Lighting


2:00 PM Shane Hurlbut, ASC | Blackmagic Design (SF216)


Blackmagic URSA Cine 12K LF Live Demo (Presented by Blackmagic Design)



2:45 PM – Michael Goi, ASC & David Stump, ASC | S219


PANEL: Generative AI and the Cinematographer



3:00 PM – Oliver Bokelberg, ASC | ASC/AC Booth (N1272)


Interview moderated by Richard Crudo, ASC & Shelly Johnson, ASC

April 8, Tuesday



11:00 AM – Craig Kief, ASC | ASC/AC Booth (N1272)


Interview moderated by Richard Crudo, ASC & Shelly Johnson, ASC



11:30 AM - Roy Wagner, ASC | ASC/AC Booth (N1272)


Interview moderated by Michael Goi, ASC & Richard Crudo, ASC



1:00 PM – Michael Goi, ASC | ASC/AC Booth (N1272)


Interview moderated by Richard Crudo, ASC & Shelly Johnson, ASC



1:30 PM – Craig Kief, ASC | Studio-B&H Booth (N2427)


Cinematic Immersive Car Process Workflow - Creating Photorealistic Car Process Shots with LED Volume & Image-Based Lighting



3:00 PM – Roberto Schaefer, ASC | ASC/AC Booth (N1272)


Interview moderated by Richard Crudo, ASC & Shelly Johnson, ASC



3:00 PM – Noah Kadner, American Cinematographer


Virtual Production Editor | W219


Revolutionizing Live: The Tech and Innovation Powering the Future of Live Broadcast, Media & Events



4:00 PM – David Stump, ASC at S219


SMPTE: Open Track IO Panel

April 9, Wednesday



10:45 AM – David Stump, ASC at S225


Mastering Metadata for XR Productions





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