New Products

Arri Studio New York Opens

The compact virtual-production facility targets advertising and commercial clients.

ASC Staff

Arri has opened Arri Studio New York, a compact, multipurpose facility built around a curved LED wall with image-based lighting design. The new virtual-production space is on Arri’s premises at 47-27 36th St., Long Island City.


Targeting advertising and commercial clients, the turnkey studio configuration features 40'x60' of overall production space and includes space for a live audience. Among the inaugural projects produced at the studio were a Travis Taddeo fashion shoot (pictured) and a music video for the band Night Coast.


Arri Studio New York offers a user-friendly introduction to virtual production with in-house creative and technical support led by Creative Producer Luis Feliciano. Clients have access to the full inventory of Arri Rental’s professional camera and lighting equipment.


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