New Products

Cioni Joins

Michael Cioni, an ASC associate member, will lead a new division focused on cloud-based workflows for the motion-picture industry.

ASC Staff

Michael Cioni, an ASC associate member, will lead a new division focused on cloud-enabled workflows for the motion-picture industry.

ASC associate member Michael Cioni has been named global senior vice president of innovation at, a cloud-based video-review and collaboration platform.

Cioni previously served in a similar role at Panavision, where he spearheaded numerous products and workflows, including the Millennium DXL 8K large-format camera system. 

At, Cioni will lead a new, Los Angeles-based division focused on the continued investment in cloud-enabled workflows for motion pictures — specifically, automated camera-to-cutting-room technology. “ is not only looking to strengthen today’s use of the cloud, but also driving increased creative control by reducing the time it takes for media to reach editors in offsite cutting rooms,“ says Cioni. 

“The professional filmmaking process is going through the largest functional change since the shift from analog to digital,” notes CEO Emery Wells. “Though cloud-based technologies are already transforming every industry, we understand moving more of the filmmaking process to the cloud presents several unique challenges: security, file sizes and scale.” has responded to Hollywood’s unique needs by making security a cornerstone of the platform. “ has invested deeply in security so that customers experience safe, documented and trustworthy cloud accessibility of their highest-value media,” says Cioni. 

“Hollywood’s attention to image quality, archiving and future-proofing are also core aspects of the platform,” he continues. “Emery and I both know what it means to work with large creative teams, so we are focused on developing a totally new, direct, camera- to-cutting-room collaboration experience.” 

Wells notes that has been entirely cloud based since day one. “We started seeding new workflows around dailies, collaborative review and real-time integration with NLEs for parallel work and approvals,” he says. “Now, with Michael, we’re building for the new frontier of cloud-enabled professional workflows. We will leverage machine learning and a combination of software and hardware in a way that will truly revolutionize collaboration.“   

“A robust camera-to-cloud approach means filmmakers will have greater access to their work, greater control of their content and greater speed with which to make key decisions,” says Cioni. “Our new roadmap will dramatically reduce the time it takes to get original camera negative into the hands of editors. Directors, cinematographers, post houses, DITs and editors will all be able to work with recorded images in real time, regardless of location.” 

Follow on Facebook and Twitter.

Keep up with American Cinematographer on Facebook, Twitter and Instagram.

Subscribe Today

Act now to receive 12 issues of the award-winning AC magazine — the world’s finest cinematography resource.

June 2024 AC Magazine Cover
May 2024 AC Magazine Cover
April 2024 AC Magazine Cover