Direct Digital Moves Paris Operations
The new facility is located just north of the city, next to Panavision and Panalux Paris.
Direct Digital, a Panavision division specializing in camera, lighting and grip-equipment rental, has moved its Paris operations to a new, larger facility in Parc Icade Les Portes de Paris, Bâtiment 258, Rue des Mimosas.
The new facility, which opened July 1, is situated next to Panavision and Panalux Paris and is easily accessible via Porte d’Aubervilliers. It’s 20 percent larger than Direct Digital’s former site in the city.
“We’re thrilled to bring our team into an expanded and upgraded workplace that’s close to Panavision and Panalux and convenient for our long-standing customers,” says Morgan Angove, general manager for Direct Digital Paris. “This positions us well to continue growing our inventory with the latest innovations and supporting our customers with the highest level of service.”
The new facility features a dedicated testing room for cameras, with three benches and generous natural daylight to simulate real-world lighting conditions, as well as client parking, easy access for heavy-goods vehicles, and increased storage capacity for future additions to Direct Digital’s inventory. Charging points for electric vehicles are in the works.
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