New Products

SmallHD Unveils Focus 7

The 7" touchscreen monitor is designed for use with low-profile camera setups.

ASC Staff

The 7" touchscreen monitor is designed for use with low-profile camera setups.

SmallHD has unveiled its first 7" touchscreen monitor, the Focus 7. Modeled after the 5" Focus, it is designed for use with low-profile camera setups and provides full HD resolution and power-output functionality for less than $700. 

“The original 5-inch Focus monitor was successful because it made shooting with a small DSLR or mirrorless cameras so much easier,” says Dale Backus, co-founder of SmallHD. “The Focus 7 offers similar functionality, and it adds display size and resolution without adding bulk.”

The new monitor weighs less than 1 pound.

“The Focus 7 is the latest addition to our popular Focus series, which has grown to include integrated wireless monitors with Teradek Bolt technology as well as OLED and SDI offerings,” adds Martin Vann, senior vice president of sales and marketing for Creative Solutions.

The Focus 7 on-camera monitor features a 1000-nit bright, 1920x1200-resolution IPS LCD touchscreen display. With full-size HDMI input, it is capable of accepting video up to 4K resolution at 30 fps. The two integrated Sony L Series battery slots are hot swappable. In addition, the monitor provides a 3.5mm barrel output that can supply power to small DSLR and mirrorless cameras using battery-specific adapter cables. 

Mounting solutions for the Focus 7 include four ¼"-20 threads and an optional Tilt Arm mounting accessory. Customized for the 7" touchscreen, the new Tilt Arm utilizes the camera’s cold shoe and provides friction-based tilt for easy monitor adjustments. 

Equipped with SmallHD OS3 software and Swipe user interface, the Focus 7 offers the operator customizable professional tools, including HD Waveform, Vectorscope, False Color and Focus Assist/Peaking, Anamorphic De-squeeze, Framing Guides and unlimited 3D LUTs via SD card.

The Focus 7 measures 6.9" wide x 4.7" high x 1" deep and weighs 11.28 ounces.

It is available from the global network of SmallHD resellers and partners. For more information or to order online, visit Small HD’s website.

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