The ASC Technology Committee has formally changed its name to the ASC Motion Imaging Technology Council (MITC) — also known as ‘My Tech.’
In 1919, the American Society of Cinematographers was founded to further the burgeoning art of cinematography and help address the rapidly evolving motion picture technology of the day and provide insight to its members — a mission that is as important today as it was then, almost 100 years ago.
In 2003, the ASC further formalized this practice by establishing the ASC Technology Committee, which helped organize efforts to study and assess subjects ranging from digital cameras and lens optics to motion imaging workflows, digital intermediate post finishing, advanced color management, virtual production techniques, digital archiving and more recently virtual reality.
“During our past 14 years of proactive motion picture and TV industry engagement, the ASC Technology Committee has played a significant leadership role in guiding the evolution and development of key motion imaging technologies to better support our cinematographic art form,” notes Council chair Curtis Clark, ASC.
“Many of our industry partners and supporters of our recommendations, along with users of our technologies, have suggested that the committee’s name does not sufficiently convey the scope and influence that our activities have had on important motion imaging technology developments,” Clarks adds. “In response to that input and after careful consideration, we have decided to change the committee’s name. We believe the ASC ASC Motion Imaging Technology Council better represents the expanded scope of the work we are doing and our widely recognized role as industry leaders — influencing the advance of motion imaging technologies in ways that best serve the creative interests of filmmakers while emphasizing the cinematographer’s contribution to the art form.
“Our Subcommittees will now be designated Committees of the ASC Motion Imaging Technology Council. We will continue to encourage our Committees to work in a coordinated manner, combining their expertise on topics of wide interest and concern, including ACES, HDR, digital motion picture camera developments, look management, virtual production techniques, lens developments, DI, motion imaging workflows, projection and display technologies, archiving, as well as advanced imaging.”
MITC’s latest findings on a variety of technological issues will be published on September 7 in the SMPTE Motion Imaging Journal as part of the 2017 SMPTE Progress Report.
A full roster of ASC MITC Committees and participants can be found here.