June 2017
Choosing Film or Digital - The Aesthetics of Choosing a Format
A panel discussion with ASC Members Steven Fierberg, Shelly Johnson, Dean Semler and Rodney Taylor, moderated by Stephanie Argy...more
A panel discussion with ASC Members Steven Fierberg, Shelly Johnson, Dean Semler and Rodney Taylor, moderated by Stephanie Argy...more
Bill Bennett, ASC further discusses concepts related to shooting car commercials....more
Bill Bennett, ASC draws on his wealth of experience shooting car commercials to take viewers step-by-step through his process of lighting a car onstage for a hero shot....more
Working onstage with a 1/6-scale car, Bennett goes step-by-step through his process for lighting and shooting a 3/4-front hero shot....more
Bill Bennett, ASC discusses the shoot onstage and shares some of the lighting considerations when working with film versus digital cameras....more
Bill Bennett, ASC and Rexford Metz, ASC walk through the procedure of setting up an efficient shooting space for tabletop work. ...more
Bill Bennett, ASC and Rexford Metz, ASC talk about the necessity of quick shots for a commercial and the importance of a shot’s final frame. ...more
Bill Bennett, ASC and Rexford Metz, ASC share some of the roles of the props department on a tabletop commercial, begin setting the lights for the product and troubleshoot a problem with the camera’s viewfinder....more
The camera crew sets up an Arri Alexa camera, Bill Bennett, ASC demonstrates the camera’s false-color monitoring option, and the cinematographers finesse their lighting for the beer glass. ...more