Adobe to Acquire Frame.io
The acquisition brings Adobe Creative Cloud’s collaboration services to video and builds on recent innovations such as Adobe Creative Cloud Libraries, Cloud Documents, Design Systems in Adobe XD, Adobe Stock and Adobe Fonts.
Adobe has announced plans to acquire Frame.io, a cloud-based video collaboration platform with more than a million users across media and entertainment companies, agencies and global brands.
The combination of Adobe’s creative software, including Premiere Pro and After Effects video-editing products, and Frame.io’s review-and-approval functionality will deliver a collaboration platform that powers the video-editing process.
Whereas today’s video workflows require multiple tools and communication channels, Frame.io enables real-time footage upload, access and in-line stakeholder collaboration in a secure experience across surfaces.
Adobe’s acquisition of Frame.io brings Adobe Creative Cloud’s collaboration services to video and builds on recent innovations such as Adobe Creative Cloud Libraries, Cloud Documents, Design Systems in Adobe XD, Adobe Stock and Adobe Fonts, all of which, together with Frame.io, will make it easy for teams to collaborate across Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator and other Adobe Creative Cloud applications.
Frame.io customers and partners will benefit from the company’s plug-ins and third-party application support along with the innovation generated by the combined Adobe Creative Cloud and Frame.io teams. With the addition of Frame.io, Adobe Creative Cloud’s commitment to enabling collaboration across all stakeholders extends beyond Adobe’s applications to the growing number of third-party applications across the creative ecosystem.
“We’ve entered a new era of connected creativity that is deeply collaborative, and we imagine a world where everyone can participate in the creative process,” says Scott Belsky, chief product officer and executive vice president, Creative Cloud. “With this acquisition, we’re welcoming an incredible customer-oriented team and adding Frame.io’s cloud-native workflow capabilities to make the creative process more collaborative, productive and efficient.”
“Frame.io and Adobe share a vision for the future of video creation and collaboration that brings together Adobe’s strength in video creation and production and Frame.io’s cloud-native platform,” says Frame.io CEO and co-founder Emery Wells. “We’re excited to join Adobe to continue to drive video innovation.”
Upon close, Wells and Frame.io co-founder John Traver will join Adobe; Wells will continue to lead the Frame.io team, reporting to Belsky. The transaction, valued at $1.275 billion, is expected to close during the fourth quarter of Adobe’s 2021 fiscal year. Until then, each company will continue to operate independently.
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