December 2025

Sony Unveils Alpha 7 V, FE 28-70mm

Sony Electronics has introduced the Alpha 7 V camera and the FE 28-70mm f/3.5-5.6 OSS II compact zoom lens, which supports the camera’s high-speed continuous shooting. The Alpha 7 V is powered by the partially stacked Exmor RS CMOS image sensor with approximately 33 effective megapixels. The new image-processing engine, Bionz XR2, incorporates the AI-processing unit functions of the latest Alpha series. Through these innovations, the camera delivers improved Real-time Recognition Auto-Focus, Real-time Tracking, speed, color accuracy, still capture and video versatility. Additionally, high-resolution Raw processing is now supported through the Imaging Edge Desktop application, and additional 4K recording modes are available, including 7K...more

NP Sony ILCE 7 M5 image SEL2470 GM2 right Large

New Products


NP Iris
December 2025

Iris Makes Debut

The PTZ-camera solution provides universal, browser-based control that works across camera brands and enables production management from anywhere in the world....more

NP DJI Neo2
November 2025

DJI Launches Neo 2

The 5.3-ounce drone features omnidirectional obstacle sensing and gesture control, which enables complete operation by hand....more


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