February 2026

Zeiss Announces Aatma Primes

Zeiss has announced Aatma full-frame T1.5 cinema prime lenses. Comprising 18mm, 25mm, 35mm, 40mm, 50mm, 65mm, 85mm, 100mm and 135mm focal lengths, the Aatmas (derived from the Sanskrit word for “innermost essence”) offer image characteristics that recall classic Zeiss optics, including softly painted skin texture with reduced contrast, smooth focus transitions between planes, and a bokeh with a subtle soap-bubble effect. The lenses retain the form factor, size, weight and operability of Zeiss’ current cine lenses. They come equipped with Zeiss Extended Data technology and are fully integrated into the Zeiss CinCraft ecosystem, supporting workflows for visual effects, camera tracking and virtual production. Zeiss Aatma lenses are available...more

ZEISS Aatma Set white

New Products


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Creamsource Updates Slydd

V1.5 introduces workflow features that expand how lighting looks are created, adjusted and played back in real-world environments, while extending control to larger setups....more

NP Absen CLV3
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Absen Launches CL V3 Series

The indoor COB MicroLED display is designed for professional environments such as brand flagship stores, corporate lobbies, exhibition spaces and control rooms....more

NP Astera Quik Beam
February 2026

Astera Launches QuikBeam

The fixture combines the equivalent power of a 200-watt tungsten with LED technology, featuring a 13-60-degree Fresnel-based zoom, swappable QuikBrick batteries and built-in Power over Ethernet....more

NP DJI RS5
February 2026

DJI Releases RS 5

The commercial camera gimbal features enhanced intelligent subject tracking, improved stability and a longer runtime than the RS 4 Mini....more


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