September 2025

Fujifilm Unveils GFX Eterna 55, Fujinon GF32-90mm

(Photo by Timur Civan, courtesy of Fujifilm.) Fujifilm North America Corp., Electronic Imaging Division, has launched its first camera designed primarily for professional filmmakers, the Fujifilm GFX Eterna 55, as well as the first motorized zoom lens designed for the GFX system, the Fujinon GF32-90mm T3.5 PZ OIS WR. Featuring a 102-megapixel 44x33 large-format sensor, the GFX Eterna 55 expands the angle of view with both spherical and anamorphic lenses. Fujifilm Digital Film Science offers highly controllable color application, including 20 built-in Film Simulations, F-Log2 C’s expansive gamut and dynamic range, and the ability to create and load 3D LUTs. The camera’s features include an internal electronic variable ND, a flexible native...more