October 2025

Lomography Launches Lomo MC-A

Lomography’s Lomo MC-A 35mm camera features a metal body, a built-in flash with creative modes and colored filters, and a 32mm f/2.8 multi-coated Lomo glass lens with autofocus. The camera features three shooting modes: auto, aperture priority and full manual. It weighs just under 12 ounces, and the included CR2 battery is rechargeable via USB-C. The camera is available in black or silver. The Lomo MC-A lists for $549 and can be preordered now. Follow Lomography on Facebook and Instagram. Keep up with American Cinematographer on Facebook and Instagram....more

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NP ZEISS Virtual Lens Technology Plug In Beta
October 2025
New Products

Zeiss Seeks Beta Testers

Professional VFX artists can apply to test CinCraft Virtual Lens Technology in real-world conditions and contribute feedback....more

NP Godox MGNK
October 2025
New Products

Godox Launches MG4K

The compact lighting solution delivers 25,600 lux at 5,600K (at 16'5") using a 30-degree reflector....more


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