September 2025

Shooting Imax for Drake's "Nokia"

Director Theo Skudra knew there was only one way to give the music video for Drake’s “Nokia” the grand scale he envisioned: Imax. He recalls that when he first heard the single, which is featured on Some Sexy Songs 4 U, “I sat up. It was one of those moments where the energy of the song really reminded me of all the videos I loved growing up; they were never the huge-narrative, speed-boat, explosion stuff, [but] the B-side, black-and-white, practical-sets work. Maybe it was because I grew up the son of a black-and-white photographer!” Skudra also knew that the budget a major artist like Drake brings to a music video would enable numerous ways to heighten that aesthetic. The artist himself was taken with the idea of doing something in the...more