May 2024

Barbie: “What Was I Made For?” Re-Imagines A Classic

When Pat Scola was approached about shooting Billie Eilish’s music video “What Was I Made For?,” he recalls “I thought the song was unbelievably beautiful. I remember them sending me the track and thinking, ‘This is going to win the Academy Award for Best Original Song.’” And it did. The track, featured in director Greta Gerwig’s blockbuster hit Barbie, picked up not only the Oscar, but numerous other major awards, including a Golden Globe and two Grammys, among other honors. Eilish herself directed the clip. Her vision for the tone and feel of it helped Scola find a direction for the visual aesthetic: “When we spoke, something that she said that really resonated with me was that she wanted it to feel like the old Barbies look. “You...more